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Marketing & Social Media

“Content is the king.”

Izim Bozada

It is the age of information! Consumers are becoming much more demanding, well informed and value for money driven, making the marketing of a Hotel a much more complex and demanding issue. Opinion making internet sources like TripAdvisor are at everyone’s disposal and travelers want every possible bit of information that they can get. The competition is high and new threats are emerging every day, making the whole need of a clear marketing action plan more crucial than ever.

Hotel Care offers the expertise of a proactive and opportunity seeking company that needs to develop and enter new market segments.

Our marketing strategy is based on mainly ensuring the customers know that these services are capable of answering the customer needs and requirements. The critical point here is to make the correct info available to the right customer at the right time.

Our promotional strategy involves integrating, events, direct selling, public relations, direct marketing and digital marketing. We are the right people in the right place at the right time to ensure growth and profitability!

  • Hotel branding & affiliation

  • Detailed S.W.O.T. analysis and competition analysis

  • Hotel positioning in different market segments through carefully designed strategy

  • Communication and/or public relation strategy both locally and globally (agents, press, newsletters, magazines etc.)

  • Segmentation mix

  • Detailed marketing action planning

  • Social media marketing

  • Hotel web site design

  • SEO

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