Reservation & Sales

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“Visibility is a sensitive issue for a marketing strategy.”

Baran Gulman

Businesses face important decisions regarding what to sell, when to sell, to whom to sell, and for how much. Revenue management uses data-driven tactics and strategy to answer these questions in order to increase revenue. The discipline of revenue management combines data mining and operations research with strategy, understanding of customer, behavior, and partnering with the sales force.

Today, the revenue manager must be analytical and detail oriented, yet capable of thinking strategically and managing the relationship with sales.

Yield management has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether an emerging discipline or a new management science (it has been called both), yield management is a set of yield maximization strategies and tactics meant to improve the profitability of certain businesses that focus on yield. It is complex because it involves several aspects of management control, including:

  • rate management

  • revenue streams management

  • distribution channel management

just to name a few of them.

 

Yield management is multidisciplinary because it blends elements of marketing, operations, and financial management into a highly successful new approach.

  • We analyze your current sales

  • We are creating an analytical revenue budget, perfectly and absolutely segmented in terms of revenue, average daily rate, occupancy and RevPar

  • We are determining the market segments for each individual property and the strategies and techniques in order to maximize their performance

  • We administer your online sales

  • We select and manage the appropriate internet distribution systems (I.D.S.)

  • We select the appropriate online tour operators and we proceed to contract signing according to the hotel’s best interest and needs

  • We are handling all channels and its management (XML connectivity)

  • We manage all GDS & IDS distribution

  • We provide online hotel marketing & promotion if needed

  • We are managing all advertisement through internet / Digital marketing

  • We are responsible for the contracting with major tour operators and we deal with the terms and conditions

  • We set the prices, the best available rates, the release periods and the non refundable and cancellation policy

  • We are restructuring the hotels fact sheet and we are responsible for the proper distribution to all needed business sources

  • We are handling all flash sales promotions and we are setting all selling packages and/or special promotions when and if necessary